About Us

Recurring revenue business is our only focus. We create and optimize subscription, membership and club businesses across a range of industries - mobile apps, music and video, publishing, digital media, consumer goods and software.

Our clients unlock explosive growth in revenues, profit and ROI, while building brand equity and market share. Today, the opportunities with recurring revenue models are bigger than ever:

  • Accelerate ecommerce sales.
  • Drive profits by boosting customer retention.
  • Grow high margin revenues.
  • Optimize an existing recurring revenue program to yield higher growth and profits.

The dramatic growth of popular subscription services for video and music has made consumers receptive to recurring revenue models. Ease of communication through online interfaces and channels has put the consumer in control, resulting in high customer satisfaction and positive brand reinforcement.

For businesses, the high LTV (life time value) of recurring revenue customers unlocks new opportunities to profitably invest in building a larger customer base and gaining market share. A powerful DTC (direct-to-consumer) component brings vast strategic benefits to any business.

With 20 years of experience, we have delivered over $100 million in incremental profit growth for leading recurring revenue brands such as Time Life, Highlights and MediaBay. We can do the same for you.



Companies Served




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Client Testimonials & Case Studies

“RecurAdvisory helped increase my number of paid-premium subscribers by 75%.”

Adam Riggs-Zeigen, RockMyRun Music and Running Tracker App

"Hakan was instrumental to achieving the turn-around and successful exit of our business. He helped build significant value through revenue growth, cost reduction efforts and margin enhancements; an impressive multi-dimensional effort."

Rick Bennet, CEO, Direct Holdings Worldwide, L.L.C.

“Recur assisted Harren in investigating a digital marketing company.  They provided valuable insight on industry trends and company specific strengths and weaknesses.”

Thomas A.  Carver, Managing Partner, Harren Equity Partners

“Neverblue Media tripled its revenues and EBITDA over a five-year period, thanks in large part to Hakan’s growth strategy and executional leadership. The company quickly grew to become a pioneer in mobile customer acquisition. In 2012, Neverblue was recognized as the #1 Top CPA Network in an industry survey.”

Jay Sung, President, Vertrue, Inc.

"We truly value Hakan's long track record of success and his scope of experience in the digital marketing industry. His insights and recommendations are meticulously well-researched and directly relevant to the strategic question put before him."

Vincent Wong, Executive Director, Newport Concept Corporation

“Recur developed strategic growth plans for two of our acquisition targets. They provided us with practical, actionable and sound advice.”

Jeff Gonyo, Managing Director, Geneva Glen Capital



Do you have an existing subscription, membership or club program?

We’ll quickly and efficiently tune existing programs to optimize revenue and margin growth.

Subtle changes to the value proposition can have a dramatic impact on results. Leverage our more than 20+ years of success and experience to identify opportunities and act on them.

Step 1: We analyze your current results by audience and marketing channel.

Step 2: Using the Direct Marketing Formula, we take a structured approach to identify changes to improve retention and margin, reduce customer acquisition cost and boost order volume.

Step 3: We create a test program to quantify the impact of each change.

Step 4: Using the higher effectiveness of the new program, we identify additional marketing channels to scale your program.



Recur Explorer

Do you operate an ecommerce, mobile app or catalog business?

Recur Explorer will help leverage the explosive potential of recurring revenues with existing offerings.

We analyze existing sales to identify products or services that are optimal for a recurring program. Then we develop a business model and strategic growth plan. We create the operational plan to launch the new recurring revenue business. To monitor results, we build key metrics, analytics and a financial model.

Step 1: Analyze sales and identify product.

Step 2: Develop business model and strategic growth plan.

Step 3: Define target audience, offer, cadence, pricing, upsells, marketing channels, creative concepts and customer communications.

Step 4: Develop key metrics, analytics and financial plan.




Recur Advisory offers the following range of services with respect to recurring revenue business:

Strategic Growth Plans
Strategic Marketing Programs
Digital Transformation
Digital Product Roadmaps
Strategic Analytics
M&A - Identification, Due Diligence and Integration


Founder Biography

Hakan Lindskog is a business leader with 20+ years of P&L management (as CEO, President or COO) of digital marketing, ecommerce, direct marketing and media companies. He has delivered over $100 million in incremental profit growth for leading recurring revenue brands.

Hakan has led turnarounds, restructuring, digital transformation, international expansion and M&A, including acquisitions, integration and exits. He has a diverse background in multi-channel sales and customer acquisition: mobile, online, email, direct mail, direct response TV, retail, telemarketing and catalog. He is also experienced in product roadmaps, digital products and new product introductions.

In 2016, Hakan launched Recur Advisory, which is based in Northern Virginia.

Previously, he was the SVP, DTC Business at Highlights for Children, the trusted media brand, where he led the direct-to-consumer business, digital business and international division.

Earlier, Hakan was the Chief Executive Officer of Matomy U.S.A., Inc., the US subsidiary of Matomy Media Group, a global digital advertising company headquartered in Israel. From 2008 to 2012, Hakan was the President and Chief Executive Officer of Neverblue Media Company, a digital marketing company based in Canada. Neverblue was sold to GlobalWide Media, Inc. in 2012.

Hakan was the Managing Director of Time Life (Direct Holdings Americas Inc.) from 2004 to 2007. Direct Holdings was sold to Reader’s Digest in 2007. Previously, he was the Chief Executive Officer of MediaBay, Inc. (NASDAQ:MBAY), a multi-channel marketer of book clubs and digital products.

Earlier, he spent seven years with International Masters Publishers Group, a $700 million publisher of consumer publications sold through a recurring revenue model in 19 markets worldwide. While at IMP, Hakan led the British and US subsidiaries and ultimately served as Chief Operating Officer of the worldwide business.

Hakan earned his Master of Science in 1984 from the Swedish University of Agricultural Sciences in Uppsala, Sweden.


Contact Us


Recur Advisory LLC

  • Address
    10432 Balls Ford Rd | Suite 300 | Manassas, VA 20109